Tire Sales Manager

Location: Ethiopia
Employment Type: Full-Time
Department: Tire Division
Reports To: Country Manager

About the Role

On behalf of our client, a leading international business operating in the automotive industry, we are seeking an experienced and commercially driven Tire Sales Manager to lead and grow its tire business in Ethiopia.

The successful candidate will be responsible for driving sales performance, expanding the company's market presence, strengthening relationships with distributors, retailers, and key accounts, and ensuring effective execution of pricing and trade marketing initiatives.

This role requires a professional with strong knowledge of the Ethiopian tire market, customer networks, market dynamics, and competitive landscape.

Key Responsibilities

Sales & Business Development

• Lead and manage the tire sales function to achieve revenue and sales targets.
• Drive sell-out performance and identify opportunities for business growth.
• Develop and maintain strong relationships with distributors, retailers, and key accounts.
• Identify new market opportunities and support the expansion of the company's customer and distribution network.
• Monitor sales performance and stock movement across the market.

Pricing & Commercial Performance

• Support the effective implementation of pricing strategies across the Ethiopian market.
• Monitor market conditions, customer demand, and competitor pricing.
• Provide regular sales and market performance reports to management.
• Identify opportunities to improve sales performance and commercial results.

Trade Marketing & Market Development

• Work closely with the Trade Marketing and Social Media teams to support local campaigns and market activation activities.
• Support the execution of promotional and trade marketing initiatives.
• Monitor competitor activities, market trends, and customer preferences.
• Provide market intelligence and recommendations to support business decisions.

Team Leadership & Coordination

• Lead, coach, and support the sales team to achieve business objectives.
• Establish clear performance expectations and monitor sales performance.
• Work closely with internal stakeholders to ensure effective sales execution and customer service.

Qualifications & Experience

• Minimum of 5 years of relevant experience in tire sales, automotive sales, or the tire industry.
• Demonstrated experience in sales management, business development, distributor management, or key account management.
• Strong understanding of the Ethiopian tire market and competitive landscape is highly desirable.
• Experience working with distributors, retailers, dealers, or wholesale networks.
• Previous experience leading or supervising a sales team is an advantage.

Required Skills & Competencies

• Tire and Automotive Market Knowledge
• Sales & Business Development
• Distributor & Retail Network Management
• Key Account Management
• Trade Marketing
• Pricing & Commercial Management
• Market Analysis & Competitive Intelligence
• Sales Performance Management
• Leadership & Team Management
• Strong Negotiation and Relationship-Building Skills
• Commercial Awareness and Results Orientation
• Strong Communication and Reporting Skills

Language Requirements

• Fluency in English and Amharic, both written and spoken.

Ideal Candidate

We are looking for a hands-on and commercially driven sales professional who understands the tire market and has the ability to translate market opportunities into sustainable sales growth.

The ideal candidate will have strong relationships within the automotive, tire, distributor, retail, or wholesale sectors and the ability to lead a sales team while maintaining close engagement with customers and the wider market.

Interested candidates are encouraged to submit their updated CV through the application portal.